BRAND PROJECTS
I try to create brand worlds that feel lived-in, not manufactured.
From concept to visual execution, my projects aim to connect on an emotional level – with a focus on culture, identity, and aesthetics. Whether it’s building a narrative or shaping a visual language, the goal is always the same: make it real, make it felt.
CLIENTWORK
AvenRo AvenRo is a premium automotive service that blends expert detailing, vehicle sourcing, and collection management with a genuine passion for car culture.
More than a business, AvenRo fosters a close-knit community of enthusiasts who share a love for exceptional cars and the stories behind them.
The brand positions itself between high-end service and an approachable, “friends & family” ethos – creating experiences that are as personal as they are professional.
WORK IN PROGESS
For AvenRo, I will be developing a visual and brand direction that moves beyond the typical “luxury car care” aesthetic.
My approach combined cinematic lifestyle photography, intimate behind-the-scenes moments, and clean, detail-focused imagery to highlight both the craftsmanship and the community spirit of the brand.
This work will establish a visual language that speaks to a younger, style-conscious audience while maintaining the quality and trust expected in the high-end automotive sector.
CONCEPTS
ÜBERBREITE | ÜBR
ÜBERBREITE is a visual exploration at the intersection of motorsport aesthetics and urban culture.
It examines how speed, materiality, and graphic precision can be transformed into a contemporary visual and design language – existing beyond products or fixed formats.
ÜBERBREITE is an ongoing experiment.
A collection of visual fragments, mood boards, and prototypes exploring the tension between adrenaline and precision.
Its focus lies on atmosphere, speed, and the translation of technical motorsport codes into graphic and spatial concepts.
It has no fixed form – instead, it serves as a platform for ideas that can take shape in fashion, events, photography, or installation, depending on the context.
le carréle carré is more than a café – it’s a curated space for community, design, and culture. Inspired by French and Italian style, it combines raw materials, carefully selected coffee, and a program of events, music, and creative encounters. The goal is not just to serve a drink, but to create a moment that lingers.
At le carré, coffee, culture, and community merge into a holistic experience. Pop-up events, and later permanent locations, are staged like film scenes: DJs, chess games, workshops, and an aesthetic that blends vintage with modern maximalism. Sustainability, local partners, and limited-edition merchandise collections are an integral part of the concept. It’s a place where young, creative people come together, find inspiration, and take a piece of the lifestyle home with them – whether in the form of a coffee, a conversation, or a unique product.